Average Cost-Per-Click (Avg CPC) – the average amount that you’ve been charged for a click on your ad. Average cost-per-click is calculated by dividing the total cost of your clicks by the total number of clicks
Bounce – a session that was not engaged
Bounce Rate – the percentage of sessions that were not engaged
Clicks – a metric that measures the number of times users click on an ad and are directed to the advertiser’s website or landing page
Click-Through-Rate (CTR) – the number of clicks that your ad receives divided by the number of times your ad is shown
Conversion – a user action that you count because you consider it important, such as a purchase, installing a mobile app, or signing up for an email list.
Conversion Rate – calculated by taking the number of conversions and dividing that by the number of total ad interactions that can be tracked to a conversion during the same time period
Engagement – how long someone spends engaged on your website
Engagement Rate – the percentage of engaged sessions on your website
Display Ad – online ads that combine copy and visual elements with a call to action (CTA) message that links to a landing page. You typically see display ads along the top or sides of a website—or sometimes, in the middle of the content you’re reading
Impressions – a metric that measures the number of times your ad was shown on the search result page or on a website within the Google network
Search Ad – online ads that result from search engine queries
Search Keywords – words and phrases that users type into search engines to find information on a particular topic
Search Impression Share – the impressions you’ve received on the Search Network divided by the estimated number of impressions you were eligible to receive
Sessions – a period of time during which a user views a page on your website
Social Ad – digital marketing that uses social media platforms and networks to deliver paid advertisements to a specific target audience
Top-Of-Page Rate – the percentage of impressions that result in a user clicking on an ad that is displayed at the top of the search results page
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Meet Gianna
Certified Professional Dog Trainer (CPDT-KA)
Certified Professional Dog Trainer (CPDT-KA)
From a young age, my life has revolved around dogs—at one point, we had at least five in the house! With a mother who worked as a dog groomer, I was hands-on with puppies and adult dogs as soon as I could walk. That early exposure sparked a lifelong passion for canine care and behavior.
At 16, I got my first personal dog, Hamilton Jack, a French Bulldog who challenged me with significant behavioral issues. Working through those struggles taught me how transformative training can be—not just for dogs, but for the people who love them. That experience inspired me to help other dogs live fuller, happier lives through effective training.
Over time, two shelter dogs joined my family, each bringing new lessons in behavior, patience, and love. While working at an animal shelter, I earned my CPDT-KA certification and trained countless dogs to prepare them for forever homes—and, just as importantly, to help them stay there.
Today, I specialize in science-based, positive reinforcement training for dogs of all ages and backgrounds—from puppy fundamentals to complex behavioral challenges. My goal is always to strengthen the bond between dogs and their people while building lasting, real-world skills through kind, effective methods.
Meet Rob
Lifelong Dog Trainer, Puppy Raiser, and Canine Behavior Expert
Lifelong Dog Trainer, Puppy Raiser, and Canine Behavior Expert
Rob’s journey as a dog trainer began at just 7 years old when he welcomed his first puppy. What was meant to be a family project quickly revealed something special—Rob had a natural ability to connect with dogs. He took the lead in training, setting the stage for what would become a lifelong passion turned career.
In 1998, Rob joined The Seeing Eye’s prestigious Volunteer Puppy Raising Program. Since then, he has dedicated nearly three decades to raising and preparing young puppies for their future as guide dogs for the blind. Each pup, just seven weeks old upon arrival, spends over a year in Rob’s care. During that time, he instills critical skills: housebreaking, obedience, manners, and real-world socialization—giving every dog the foundation they need to succeed in their life-changing roles.
After retiring from his first career, Rob pursued his professional dog training certification through Animal Behavior College. Today, he combines his extensive hands-on experience with formal education to help dog parents navigate behavioral challenges and build stronger bonds with their dogs. His approach centers around modern, science-based, positive reinforcement techniques.
Rob believes dogs make life better—and that every dog deserves a parent who understands them. His mission is simple: to help every dog become their best self, and every dog parent become their dog’s greatest advocate.
Kris
Meet Kris! Sweet, brilliant, and just the right kind of crazy, Kris is a playful pup with a floppy ear and a big heart. She’s super snuggly, food-motivated, and ready to play from sunup to sundown
Breed: Hound | Weight: 52 lbs
Turtle
This sweet and energetic pup is full of love and always ready to play. He’s great with other dogs and would thrive in an active, fun-loving home. Come meet Turtle—you might just find your new best friend!
Breed: Coonhound Mix | Weight: 53 lbs
Buck
Meet Buck! Sweet, playful, and oh-so-goofy, this friendly boy is full of love and loyalty. He’s the kind of pup who will keep you smiling and stay by your side through it all.
Breed: Shepherd Mix | Weight: 65 lbs
Maverick
This wild boy is smart, ball-obsessed, and full of energy. He’s great with other dogs, has lived with kids, and plays a mean game of fetch. Maverick listens well and is ready to bring fun and excitement to his forever home
Breed: American Pittbull Terrier Mix | Weight: 55 lbs
Shiloh
Shiloh is a complete goober with a heart of gold, Shiloh lives for belly rubs and zoomies. She loves people and will happily run her heart out just to make you smile. She’s the perfect lovebug for your home.
Breed: Terrier Mix | Weight: 53 lbs
Zoey A
Zoey A is a sweet, loyal, and absolutely adorable. She is the perfect companion. Always up for playtime and cuddles, she brings joy wherever she goes.
Breed: Golden Retriever Mix | Weight: 90 lbs
Liam
Liam is Goofy and full of charm. Liam loves toys, fetch, and making new friends. Though a little shy at first, he quickly blossoms and will play with you forever.
Breed: Lab / Terrier Mix | Weight: 50 lbs