DataStudio Terms

Average Cost-Per-Click (Avg CPC) – the average amount that you’ve been charged for a click on your ad. Average cost-per-click is calculated by dividing the total cost of your clicks by the total number of clicks


Bounce – a session that was not engaged


Bounce Rate – the percentage of sessions that were not engaged


Clicks – a metric that measures the number of times users click on an ad and are directed to the advertiser’s website or landing page


Click-Through-Rate (CTR) – the number of clicks that your ad receives divided by the number of times your ad is shown


Conversion – a user action that you count because you consider it important, such as a purchase, installing a mobile app, or signing up for an email list.


Conversion Rate – calculated by taking the number of conversions and dividing that by the number of total ad interactions that can be tracked to a conversion during the same time period


Engagement – how long someone spends engaged on your website


Engagement Rate – the percentage of engaged sessions on your website 


Display Ad – online ads that combine copy and visual elements with a call to action (CTA) message that links to a landing page. You typically see display ads along the top or sides of a website—or sometimes, in the middle of the content you’re reading


Impressions – a metric that measures the number of times your ad was shown on the search result page or on a website within the Google network


Search Ad – online ads that result from search engine queries


Search Keywords – words and phrases that users type into search engines to find information on a particular topic


Search Impression Share – the impressions you’ve received on the Search Network divided by the estimated number of impressions you were eligible to receive


Sessions – a period of time during which a user views a page on your website 


Social Ad – digital marketing that uses social media platforms and networks to deliver paid advertisements to a specific target audience


Top-Of-Page Rate – the percentage of impressions that result in a user clicking on an ad that is displayed at the top of the search results page